The Consumer Choice in the E-Commerce Environment

Bachelor thesis English RESTRICTED
Pražáková, Hana;
(2014)
  • Subject: spotřebitelský výběr; customer relationship management; loajalita; řízení vztahů se zákazníky; loyalty; spotřební chování; consumer behaviour; E-commerce; elektronické obchodování; consumer choice
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

The bachelor thesis The Consumer Choice in the E-Commerce Environment analyzes factors influencing the loyalty of e-commerce customers. The first part of the thesis describes the current situation of the e-commerce market in the Czech Republic. The second part introduce... View more
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