Utilization of Facebook in studio Arven's marketing
marketing communications; marketing; marketingová komunikace; sociální sítě; Facebook; social networks
Title: Utilization of Facebook in studio Arven's marketing Objectives: The aim of this work is to create a facebook fan page for Power Plate studio Arven in Čelákovice. The facebook fan page was created on the basis of survey. Then the effectiveness of the page was eval...