Customer loyalty of retail firm - Billa

Bachelor thesis Czech RESTRICTED
Dančevská, Ráchel;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Billa; marketingový výzkum trhu; customer loyalty; marketing research; marketing; dotazník; questionnaire; zákaznická loajalita
    acm: ComputingMilieux_THECOMPUTINGPROFESSION

The bachelor thesis results from marketing, which includes customer loyalty and consumer typology. Then the thesis is concerned with a marketing research and a proper creation of a questionnaire for this research. The practical part of the thesis introduces the retail c... View more
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