E-mail marketing

Master thesis Czech RESTRICTED
Jurnečková, Jana;
(2014)
  • Subject: newsletter; chování spotřebitelů; kampaň; e-mail marketing
    acm: GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries)

The thesis deals with e-mail marketing. It focuses on identifying factors that affect the behavior of users of e-mail and newsletter subscribers. It evaluates the role of e-mail marketing as a part of communication mix of companies and e-shops, current trends, e-mail ca... View more
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