publication . Bachelor thesis . 2015

Intercultural aspects and success factors of European companies entering the Indian market

Pilný, Ondřej;
Restricted English
  • Published: 01 Jan 2015
  • Country: Czech Republic
Abstract
This bachelor thesis focuses on the Intercultural aspects and success factors of European companies entering the Indian market. Its main objective is to evaluate Intercultural aspects and success factors. Partial aims are to evaluate attractive-ness of chosen emerging segments in Indian market. Analyse external business environment in India. Recommend market entry strategy, business communica-tion and Intercultural management.
Subjects
free text keywords: mezinárodní obchod; Indie; strategie vstupu na trh; kritické faktory úspěchu; Interkulturní aspekty; analýza podnikatelského prostředí; atraktivita trhu
Related Organizations
Download from
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue