Direct selling particularities

Bachelor thesis Slovak RESTRICTED
Greifová, Daniela;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: priamy predaj; Etický kódex FEDSA; direct selling; psychológia zákazníka; Asociace osobního prodeje; customer psychology; Code of Ethics FEDSA; Associaton of personal selling; Amway; multi-level marketing
    acm: TheoryofComputation_MISCELLANEOUS

Bachelor thesis is focused on the parcularities of direct selling, self regulation of this industry, multi-level marketing which is the most used sales method in the field of direct selling. The part of the thesis is dedicated to the issue of customer psychology that is... View more
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