Marketingový mix firmy ALU KOLA CB

Bachelor thesis Czech RESTRICTED
URBAN, Karel;
(2011)
  • Subject: marketingový mix; product; marketing; produkt; price; place; prodejní místo; promotion; cena; marketingová komunikace; marketing mix

This bachelor thesis is focused on a marketing mix practical application in my own company ALU KOLA CB. My company sells alloy wheels and tyres for personal cars. In a literary review are introduced and explained terms marketing, marketing mix and its parts - product, p... View more
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