Vyrostli jsme na Sunaru-marketingová komunikace v oblasti kojenecké výživy.

Bachelor thesis Czech RESTRICTED
Fišer, Ondřej; (2011)
  • Subject: marketingová strategie; Breast feeding; reklama; náhražky mateřského mléka; marketingová komunikace; marketing communication; mateřské mléko; artificial infant feeding; umělá kojenecká výživa; marketing strategy; advertising; breast milk; Kojení; breastmilk substitutes

The bachelor thesis We grew up on Sunar - marketing communication in the area of infant formula examines the issue of advertising infant formula, with special focus on the communication of the brand Sunar. A brief outline of the history of breastfeeding and development ... View more
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