publication . Master thesis . 2008

Body Image v kontextu soudobé společnosti

Rolínek, Igor;
Restricted Czech
  • Published: 01 Jan 2008
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
The thesis focuses on body image - defines the main characteristics of this area, describes cultural influences and body image history and explains basic quantitative values (Body Mass Index, Waist Hip Ratio, Bioelectrical Impedance Analysis). Furthemore the thesis deals with media influence on body ideal formation process, especially in gay subculture. The research part explores recent situation of body image in gay subculture compared with heterosexual males. This section includes the content analysis of mainstream gay movies which compares media presentation of gays and the real situation and examines media influence on gay body image formation.
free text keywords: Media; Pink money; Content analysis; Růžové peníze; Gay marketing; Média; CAWI; Gay; Product placement; BMI; Obsahová analýza; WHR; Body ideal; Gay film; Body mass index; Vzhled; Anorexie a bulimie; Bulimia nervosa; Tělesný ideál; Body image; Anorexia nervosa; Twiggy; Waist Hip Ratio; Gay movies
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