Sales promotion strategies in Procter&Gamble

Master thesis English RESTRICTED
Šebesta, Miroslav;
(2017)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: hedonické; Procter & Gamble; hedonic; podpora prodeje; Sales promotion management; utilitarian; Sales promotions; utilitatistické; management podpory prodeje

The thesis gives comprehensive overview on the topic of sales promotions. The special focus is devoted to activities of Procter & Gamble on the Czech market. With increasing importance of sales promotions on the Czech market, the thesis aims to introduce main academic f... View more
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