publication . Master thesis . 2011

Marketing of cocrete golf course

Krausová, Lenka;
Restricted Czech
  • Published: 01 Jan 2011
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
This thesis deals with the marketing of golf services. The main goal is to propose a marketing strategy for concrete golf course. Prior to its implementation were needed to work out individual analysis - SWOT analysis, competitor analysis and survey of customer satisfaction. Furthermore, the identified individual operating costs and revenues of golf course. When creating marketing strategy was put stress on the Internet. It proposes a new form and structure of the website, Facebook profile and the type of PPC advertising.
Subjects
ACM Computing Classification System: ComputerApplications_MISCELLANEOUS
free text keywords: marketing of services; golf; internet marketing; SWOT analýza; internetový marketing; marketing služeb; analýza konkurence; dotazníkové šetření
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