Marketing of cocrete golf course

Master thesis Czech RESTRICTED
Krausová, Lenka; (2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketing of services; golf; internet marketing; SWOT analýza; internetový marketing; marketing služeb; analýza konkurence; dotazníkové šetření
    acm: ComputerApplications_MISCELLANEOUS

This thesis deals with the marketing of golf services. The main goal is to propose a marketing strategy for concrete golf course. Prior to its implementation were needed to work out individual analysis - SWOT analysis, competitor analysis and survey of customer satisfac... View more
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