Co-branding of payment cards

Bachelor thesis Czech RESTRICTED
Přikryl, Jiří;
(2012)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: platební karta; branding; kreditní karta; credit card; payment card; co-branding
    acm: ComputingMilieux_MISCELLANEOUS

The bachelor thesis deals with possibilities and use of co-branding within the financial institutions. It mainly focuses on co-branding payment cards aiming both, the analysis of the current situation on the market for these products in the Czech Republic as well as the... View more
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