publication . Bachelor thesis . 2017

Marketing communication through fashion blog

Drozdová, Natália;
Restricted Slovak
  • Published: 01 Jan 2017
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The bachelor thesis studies the usage of fashion blogs in the marketing communication. It brings the view of the fact how fashion blogs are perceived by their readers and how readers are influenced by fashion blogs. The theoretical part of the thesis describes marketing communication, communication process, communication mix and online marketing. It is followed by characteristics of blogs and social networks. The practical part is dealt with the description of how my own fashion blog works and with its advertising on social networks. In the conclusion the questionnaire survey was used to identify the public opinion on fashion blogs and their influence on readers...
Subjects
ACM Computing Classification System: ComputerSystemsOrganization_MISCELLANEOUSComputingMilieux_MISCELLANEOUS
free text keywords: social media; módní blog; marketingová komunikace; online marketing; marketing communication; fashion blog; sociální sítě; internetový marketing
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