Marketing communication through fashion blog

Bachelor thesis Slovak RESTRICTED
Drozdová, Natália;
(2017)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: social media; módní blog; marketingová komunikace; online marketing; marketing communication; fashion blog; sociální sítě; internetový marketing
    acm: ComputerSystemsOrganization_MISCELLANEOUS | ComputingMilieux_MISCELLANEOUS

The bachelor thesis studies the usage of fashion blogs in the marketing communication. It brings the view of the fact how fashion blogs are perceived by their readers and how readers are influenced by fashion blogs. The theoretical part of the thesis describes marketing... View more
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