publication . Bachelor thesis . 2014

Marketing strategy of The Emblem Hotel

Dolníková, Žofia;
Restricted Czech
  • Published: 01 Jan 2014
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Bachelor thesis analyzes the marketing strategy of The Emblem Hotel. The work combines two main parts - theoretical and practical, based on the chosen hotel. The first part defines the main terms and concepts associated with marketing and services in the hotel environment. Another section is devoted to presentation and analysis of individual marketing mix with its application to the hotel. The last section contains of an analysis of competition and SWOT analysis, on the basis of which in the end proposals and improvements in the future are made.
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
free text keywords: marketingová strategie; marketingový mix; marketing; SWOT analysis; cestovní ruch; služby; marketing strategy; SWOT analýza; services; tourism; marketing mix
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