Marketing strategy of The Emblem Hotel

Bachelor thesis Czech RESTRICTED
Dolníková, Žofia;
(2014)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingová strategie; marketingový mix; marketing; SWOT analysis; cestovní ruch; služby; marketing strategy; SWOT analýza; services; tourism; marketing mix
    acm: ComputingMilieux_MISCELLANEOUS

Bachelor thesis analyzes the marketing strategy of The Emblem Hotel. The work combines two main parts - theoretical and practical, based on the chosen hotel. The first part defines the main terms and concepts associated with marketing and services in the hotel environme... View more
Share - Bookmark