publication . Bachelor thesis . 2013

Spotřební chování studentů VŠE při výběru a v průběhu dovolené

Kirchnerová, Kateřina;
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  • Published: 01 Jan 2013
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
The Bachelor's thesis "Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday" considers consumer behaviour of young people towards tourism. The thesis defines the issue of consumer behaviour and characterizes the tourims market and trends. Apart from the general characteristics it deals with factors determining the consumer behaviour. It presents results of research "Preferences of Europeans towards Tourism" which was conducted by the European Commission. The goal of the thesis is further understanding and characterization of student's consumer behaviour in tourism based on a questionnaire sur...
free text keywords: student travel; turismus; cestování mladých lidí; youth travel; cestovní ruch; dovolená; spotřební chování; consumer behaviour; cestování studentů; travelling; holiday; tourism
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