publication . Master thesis . 2012

Analysis of the Perception of Television Advertising of University Students

Hérová, Lucie;
Restricted Czech
  • Published: 01 Jan 2012
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
This diploma thesis looks into a problem of television advertisement, what is still the most perceived form of advertisement. In the introduction is defined concept of advertisement and its history, functions and there is concisely described only just television advertisement too. Other section of theoretical part refers to creation of advertising campaigns, what instruments are used there and how to measure advertisement's success. Practical part examines results of questionnaire research. In the conclusion is defined some recommendations for creators of television advertisement focused on college students.
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
free text keywords: Televizion; Reklama; College students; Televize; Advertisement; Studenti VŠ
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