publication . Master thesis . 2009

On-line marketing - princip aukce mění svět reklamy.

Jankovič, Zdeněk;
Restricted Czech
  • Published: 01 Jan 2009
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
Diploma thesis 'On-line marketing - Principle of an auction changes the world of advertising' is about internet as a medium, on-line commercial communications, search engines and performance marketing. This thesis is divided into three parts. First part is about internet as a medium and actual situation on the Czech internet market. Second part describes a marketing communication mix on the internet, forms of online advertisement and pros and cons of online advertising. Third part deals with an advertisement within the frame of search engines. This part is also about PPC systems and SEM (Search Engine Marketing). Contribution of this thesis lies in info how to u...
Subjects
free text keywords: komunikační mix; Google; internetové vyhledávače; komerční komunikace; internet; formy on-line komunikace; Search engines; PPC systémy; Internet; PPC systems; Forms of online advertisement; Commercial communications; Communication mix
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