Online marketing

Master thesis Czech RESTRICTED
Zrůst, Daniel;
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: ppc; online marketing; google

The aim of this thesis is to evaluate pay per click marketing as suitable marketing tool for promotion and distribution of a given product. The paper describes basic vocabulary related to PPC advertising, common metrics, tools used by online marketers, and logic of runn... View more
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