publication . Master thesis . 2007

Destinační management v praxi

Kůsová, Šárka;
Restricted Czech
  • Published: 01 Jan 2007
  • Publisher: Vysoká škola ekonomická v Praze
The aim of my thesis is to analyze the operation of selected organizations of destination management in the South Bohemian region or in other regions in the neighborhood. My work focuses especially on comparison the existence, operation, focus and also cooperation between individual subjects of destination managements. The thesis brings a real recommendations in order to improve efficiency in operation of these subjects.
free text keywords: jižní Čechy; Jihočeská centrála cestovního ruchu; organizace cestovního ruchu; Tourism organization of South Bohemia; Destinace Třeboňsko; Regional Development Agency Šumava; destination; South Bohemian Region; South Bohemia; destinační management; cestovní ruch; Destination management Český Krumlov; destinace; Destination management Office Písek; Destinační management Český Krumlov; Destinační management Písecka; tourism; Destination Třeboň; Regionální rozvojová agentura Šumava; tourism organization; Jihočeský kraj; destination management
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