Analýza možností vstupu na nový trh

Master thesis Czech RESTRICTED
Lacina, Tomáš;
(2015)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: PESTEL analysis; DEMATEL method; makroprostředí; metoda DEMATEL; PESTEL analýza; macroenvironmnet

This thesis deals with analysis of macroenvironment of Kenya´s market. The main goal of the thesis is to find out, if the macroenvironment enables entrance for company producing condoms to Kenya´s market. Besides that the barriers which restrict the entrance to market a... View more
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