Marketing in current financial crisis

Master thesis English RESTRICTED
Mariánek, Lukáš;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Financial crisis; Strategická analýza; Finanční krize; Marketing v recesi; Marketing in recession; Strategical analysis

The paper is describing the effects of recessions and current financial crisis on companies and their marketing. The topic covers the history of marketing throughout the world biggest recessions and describes the current marketing efforts of Czech companies under the cu... View more
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