publication . Bachelor thesis . Master thesis . 2010

Body image in marketing

Rajnochová, Radka;
Restricted Slovak
  • Published: 01 Jan 2010
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
Today's era depicts life of consumer society with the growing battle for customers. Every single person in this world wants to have a solid life and look pretty. Advertisements, which display handsome and slender people are all around us and they influence our consumer behavior. We tend to equilibrate these ideals by buying the most diverse products and even attempt to achieve the alleged feeling of happiness. This thesis is focused on Body image in which explains individual consumer behavior, its social and cultural predispositions and the type of beauty ideal portrayed and prefered by men and by women. It also explains self esteem, its image in the past and it...
Subjects
free text keywords: Body image; self esteem; sebepojetí; social networks; sociální íte, Body image; body image; content analysis; life style magazine advertisement; obsahová analýza; inzerce v časopisech životního stylu, body image; advertising; reklama; marketing
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publication . Bachelor thesis . Master thesis . 2010

Body image in marketing

Rajnochová, Radka;