Zdravotní turismus a jeho přínos v oblasti cestovního ruchu

Master thesis Czech RESTRICTED
Chvátalová, Veronika;
(2015)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: medical tourism; trh zdravotního turismu; tourism; healthcare market; zdravotní turista; cestovní ruch; zdravotní turismus; medical tourist

The thesis deals with interesting field in relation to international business, with so called medical tourism. The field is introduced in the initial chapter as well as its most important world markets and consumer's characteristics are introduced. The second part of th... View more
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