Marketingová strategie firmy Quelle
- Publisher: Vysoká škola ekonomická v Praze
Marketingová strategie; mail-order store; Marketingový plán; Quelle; Zásilkový obchod; Marketing strategy; Marketing plan
This bachelor thesis is about the marketing strategy in the Quelle company. It analysis it's strategy, working of the whole marketing department, it's negatives and positives, to which I'm trying to find any solution. It is based on the situation analysis and the SWOT a...