Brand equity v kategorii jogurtů na českém trhu.

Master thesis Czech RESTRICTED
Flodrová, Tereza; (2008)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: brand equity; hodnota značky; ekvita značky; jogurty; joghurts; brand value

Thesis deals with the subject of brand value / equity. In the application part equity of selected brands of yoghurts is measured using Equity Builder and Brand Power methodologies and recommendations for their brand equity growth are given.
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