Choisen problems of the consumer protection

Bachelor thesis Czech RESTRICTED
HUML, Jan;
  • Subject: complaint; consumer protection; spotřebitel; reklamace; ochrana spotřebitele; marketing research; consumer; marketingový výzkum

The main aim is to determine consumers' awareness of their rights in the area of consumer protection. Secondary targets are to explored the reason of ignorance of law, determine consumer satisfaction with consumer protection and design measures to improve the situation.
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