Analysis of the Advertising Market Automotive Brands

Master thesis Czech RESTRICTED
Rešlová, Pavlína;
(2012)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: automotive industry; automobilový průmysl; prodejnost automobilů; automobile sales; televizní reklama; TV advertising
    acm: ComputingMilieux_MISCELLANEOUS

The thesis deals with advertising expenditure major automotive brands, which are compared with their marketability. The thesis reflects the strategic marketing process and outlines the components of advertising. The aim of the work is to verify whether the investment in... View more
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