publication . Bachelor thesis . 2014

Marketingová strategie společnosti Camp Leaders s.r.o.

Švubová, Tereza;
Restricted Czech
  • Published: 01 Jan 2014
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The bachelor thesis deals with the marketing strategy of the company Camp Leaders s.r.o. in the Czech Republic. The main objective of the work is to analyse the marketing strategy. The first chapter explains some key concepts of marketing. The second chapter is dedicated to the introduction of the company Camp Leaders, part of the Smaller Earth. Then the second chapter analyses the marketing mix of this company and the main competitors of providing Work&Travel programmes are introduced. The mainstay of thesis is final chapter that interprets the results of two surveys and SWOT analysis, coming to the conclusions about interest of university students in Work&Trav...
Subjects
free text keywords: marketingový mix; Work&Travel; SWOT analýza; SWOT analysis; Camp Leaders; marketing mix
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