Komparace marketingové strategie společnosti Nestlé v České republice a v Latinské Americe

Bachelor thesis Czech RESTRICTED
Colmenárez García, Anna Carolina;
(2008)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Latinská Amerika; Česká republika; Czech Republic; marketing strategies; international marketing; mezinárodní marketing; marketingové strategie; Nestlé; Latin America

This thesis establishes a comparison between marketing strategies used by the transnational corporation Nestlé in the Czech and the Latin American market. Furthermore, it focuses on the cultural influences on the Nestlé's decision making process. It studies, as well, th... View more
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