Marketingové komunikace značky L´Oréal Paris

Master thesis Czech RESTRICTED
Nguyen, Thanh Hang;
(2016)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Loréal Paris; marketing; LOréal Paris; brand image

Diploma thesis is focused on marketing communication of a brand Loréal Paris in decorative cosmetics. Marketing strategy and commercial communications mix is described in theoretical part. As well as what brand stands for, what values does is hold and other brand elemen... View more
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