Marketingové aktivity restaurace "Pizzerie Bowling Litovel"

Bachelor thesis Czech RESTRICTED
Spáčilová, Eva (2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketing; marketing services; marketing služeb; marketingové aktivity; marketing activities

This Thesis deals with marketing activities of restaurant "Pizzerie Bowling Litovel", that tries to keep its satisfied customers. Theoretical section focuses on the principles of marketing in services, especially in hospitality. The practical section describes the current situation of the restaurant. Through the use of marketing research and competitive analysis, applies the theory on the real project and arrives with plans and recommendations on how to improve the marketing of the restaurant.
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