publication . Bachelor thesis . 2014

Marketingová situační analýza BK Lions Jindřichův Hradec

Hron, Patrik;
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  • Published: 01 Jan 2014
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
The aim of this bachelor thesis is to carry out an analysis of each part of marketing mix and the environment in which the BK Lions Jindřichův Hradec basketball club is situated. Suitable and applicable recommendations are suggested to make the marketing mix more effective based on analysis of marketing situation. The first part is focused on describing the marketing mix and marketing situational analysis at a theoretical level. The practical part describes particular marketing tools which are used by the club, with subsequent marketing situational analysis being carried out. The last chapter summarizes the findings and states recommendations to optimize the mar...
free text keywords: Marketingový mix; Marketingová strategie; Marketingová situační analýza; Marketing situational analysis; Marketing strategy; Marketing mix
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