Analysis of current trends on the Czech food market with a focus on a healthy lifestyle.

Bachelor thesis Czech RESTRICTED
Bartůňková, Eva;
(2013)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: zdravý životní styl; consumer segmentation; označování potravin; GDA; segmentace spotřebitele; healthy lifestyle; foodstuff labelling
    mesheuropmc: population characteristics | geographic locations

The thesis of this work is to map current trends on the Czech food market with focus on a healthy lifestyle. In particular, it focuses on foodstuff labelling and GDA labels. The paper begins by surveying the development of the healthy lifestyle trend, as well as the act... View more
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