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Publication . Master thesis . 2017

Creating inbound marketing strategy for start-up Stips.cz

Horáčková, Simona;
Restricted
Czech
Published: 01 Jan 2017
Publisher: Vysoká škola ekonomická v Praze
Country: Czech Republic
Abstract
The aim of this diploma thesis is to analyze and create an inbound marketing strategy for e-shop Stips.cz, which sells experience gifts. The theoretical part includes describing what inbound marketing is and the phases and rules of inbound marketing. In another part many tools of inbound marketing are covered. In the practical part a detailed analysis of visits to the website, competitors, SEO factors and inbound marketing tools is conducted. After the analysis the inbound marketing strategy is presented and the use of the most relevant inbound marketing tools for e-shop Stips.cz is described.
Subjects

online marketing; start-up; podnikání; inbound marketing; entrepreneurship

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