publication . Master thesis . 2017

Návrh strategie inbound marketingu pro start-up

Horáčková, Simona;
Restricted Czech
  • Published: 01 Jan 2017
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
The aim of this diploma thesis is to analyze and create an inbound marketing strategy for e-shop, which sells experience gifts. The theoretical part includes describing what inbound marketing is and the phases and rules of inbound marketing. In another part many tools of inbound marketing are covered. In the practical part a detailed analysis of visits to the website, competitors, SEO factors and inbound marketing tools is conducted. After the analysis the inbound marketing strategy is presented and the use of the most relevant inbound marketing tools for e-shop is described.
free text keywords: online marketing; start-up; podnikání; inbound marketing; entrepreneurship
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