publication . Master thesis . 2014

Innovations and czech retail business

Pecho, Maroš;
Restricted Slovak
  • Published: 01 Jan 2014
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
The aim of this thesis is to describe current trends in global retail, the current state of retail in Czech Republic and possible need of bringing innovation to the outburst of Millennials generation economic activity. Introduction is devoted to theoretical description of retail and its meaning. As part of the thesis, there is a significant part containing relations within the worldwide retail and also its current trends and development. Furthermore, part of the thesis is devoted to the development and ongoing evolution of retail in the Czech Republic. Theoretical definition in the third chapter deals with buying behavior as well as the factors which have an imp...
ACM Computing Classification System: ComputingMilieux_GENERAL
free text keywords: český; smartphone; smartfón; business; czech; shopping behavior; inovace; innovations; maloobchod; Millennials; spotřební zboží; nákupní chování; consumer goods; potraviny; groceries; retail
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