Trends in Mobile Marketing

Master thesis English RESTRICTED
Chocholová, Petra; (2010)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: QR kódy; location-based advertising; mobilní marketing; rozšířená reality; lokalizační reklama; mobilní reklama; augmented reality; mobile marketing; mobile advertising; QR codes

The principal aim of this thesis is to assess the state of the mobile marketing as of the first quarter of 2011 and to discuss various scenarios of the future development. This thesis defines the terms "mobile marketing" and "mobile advertising" and identifies the main ... View more
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