Internetový marketing

Master thesis Czech RESTRICTED
ČERNÁ, Jana;
(2010)
  • Subject: uživatelé internetu; marketingový mix; internet marketing; internet users; e-shop; marketing; internetový marketing; commucation mix; komunikační mix; Internet; internetový obchod; marketing mix

As a topic of my thesis, I chose "Internet Marketing". The aim of this work is to analyze Internet marketing tools used by selected e-shop. On the basis of information obtained I tried to propose appropriate solutions to improve the efficiency of Internet marketing. Ana... View more
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