publication . Master thesis . 2008

Management and marketing of sporting events: Nike Premier Cup Project

Nedbal, Jakub;
Restricted Czech
  • Published: 01 Jan 2008
  • Country: Czech Republic
Abstract
Title: Management and marketing ofsporting events: Nike Premier Cup project Points of thesis: Publish the Nike Premier Cup promotion campaign project and point out improvement possibilities for upcoming years based on analysis ofpast and present state. Methods: Data will be obtained by interview, observation, description analysis and SWOT analysis Results: Promotion campaign, improvement possibilities, final day schedule Keywords: SWOT analysis, promotion, management, marketing, Nike Premier Cup, SPORT INVEST Marketing
Subjects
ACM Computing Classification System: GeneralLiterature_INTRODUCTORYANDSURVEY
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