publication . Master thesis . 2016

Marketingový plán fitness centra Expreska Jiřího z Poděbrad

Štěchová, Kristýna;
Restricted Czech
  • Published: 01 Jan 2016
  • Country: Czech Republic
Abstract
Title: The marketing plan of fitness center Expreska Jiřího z Poděbrad. Objectives: The main aim of the dimploma thesis is to construct a marketing plan for fitness center Expreska Jiřího z Poděbrad for the year 2017. The proposed marketing strategy, including the implementation plan will be directed to achieve marketing and business goals of the organization. Methods: For analysis of the microenvironment is used Porter matrix. Analysis of macroenvironment is done with the help of PEST analysis. For the analysis of competition is used marketing mix. The criteria of marketing mix are score and they are assigned to the appropriate weight. Already mentioned methods...
Subjects
free text keywords: Marketingová strategie; Marketingový mix; Marketingový plán; SWOT analýza; SWOT analysis; Marketingové cíle; Marketing strategy; Marketing goals; Marketing research; Expreska JZP; Marketing plan; Marketing mix; Marketingový výzkum
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