publication . Master thesis . 2009

Marketing of an Educational Institution

Šijan, Pavel;
Restricted Czech
  • Published: 01 Jan 2009
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The main subject of this thesis is the area of marketing for educational institutions. First part is focused on general theoretical aspects of marketing of services, specificity of marketing for educational institutions and marketing communication. The operative part attends to a selection of an educational institution, an execution of an analysis of internal and external environment of the school, an implementation of a marketing research recognizing image of the school and based on that designing the concrete marketing communication strategy.
Subjects
ACM Computing Classification System: ComputingMilieux_COMPUTERSANDEDUCATION
free text keywords: marketing školy; marketingová situační analýza školy; school image; image školy; marketing for school; marketing analysis of a school; school communication strategy; marketing research; komunikační strategie školy; marketingový výzkum
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