Marketing of an Educational Institution

Master thesis Czech RESTRICTED
Šijan, Pavel;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketing školy; marketingová situační analýza školy; school image; image školy; marketing for school; marketing analysis of a school; school communication strategy; marketing research; komunikační strategie školy; marketingový výzkum
    acm: ComputingMilieux_COMPUTERSANDEDUCATION

The main subject of this thesis is the area of marketing for educational institutions. First part is focused on general theoretical aspects of marketing of services, specificity of marketing for educational institutions and marketing communication. The operative part at... View more
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