Trends in marketing communication with a focus on social marketing

Bachelor thesis Slovak RESTRICTED
Taišová, Andrea;
(2012)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: corporate social responsibility; marketingová komunikace; social marketing; Marketing communication; sociální marketing; cause related marketing; společenská odpovědnost firem
    acm: GeneralLiterature_MISCELLANEOUS

Bachelor work deals with trends in marketing communication and their focus on solving social problems. Theoretical part generally focuses on the action of the communication and communicating mix in the marketing mix, it describes trend in marketing communication as guer... View more
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