Customer experience

Bachelor thesis Czech RESTRICTED
Koperdáková, Zuzana; (2016)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Customer Experience Management; Customer Journey; Touch Point Mapping; Touch Point Analýza; Customer Journey Mapping; Customer Experience

Bachelor thesis deals with the theme of customer experience and terms related to this topic. The thesis consists of three parts. The first part explains the terms generally, as the experience or customer loyalty. The second part is dedicated to medotology used for Custo... View more
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