Podnikatelský záměr v oblasti českého internetu včetně realizace

Master thesis Czech RESTRICTED
Zimák, Radek;
(2010)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: internet promotion; affiliate marketing; business model; obchodní model; contextual advertising; search engine marketing; sociální sítě; kontextová reklama; social networks; email marketing; banner; propagace na internetu

This diploma work deals with specific business concept and with possibilities of a company promotion on the Internet. The theoretical segment contains a survey of the Internet business models and a synopsis of current individual forms of promotion used on the Internet. ... View more
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