Marketing communications equipment in tourism

Bachelor thesis Slovak RESTRICTED
Šimková, Lenka; (2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingova komunikace; hotelový značka; hotel brand; hotel; competition; communitation of marketing; konkurence
    acm: GeneralLiterature_INTRODUCTORYANDSURVEY | InformationSystems_GENERAL | ComputingMilieux_MISCELLANEOUS

The goal of my work is to observe the marketing activities of the InterContinental hotel. How do they communicate with potential customers and their guests. The work is divided into two parts. Theoretical, which explain general patterns of marketing. In this one I conce... View more
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