Podnikatelský plán a marketingová strategie vlastního podnikání v oblasti vín

Master thesis Czech RESTRICTED
Dragounová, Martina;
(2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingová strategie; nákupní chování spotřebitele; podnikatelský plán; marketing strategy; financial plan; business plan; purchase behavior of a consumer; finanční plán

The aim of this thesis is to write a business plan and a marketing strategy for a company which is active in sales of wine. So the aim is to determine missions, visions and goals of the company. The business plan should also show if it is financially feasible. The thesi... View more
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