publication . Bachelor thesis . 2016

Strategicheskiy analiz predpriyatiya ZAO Alfa Motor Grupp

Antonova, Maria;
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  • Published: 01 Jan 2016
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The subject of the bachelor work is the company ZAO Alfa Motor Group. The aim is to conduct strategic analysis of economic activity, evaluation of the effectiveness of current policies and develop recommendations and proposals to change the company's development strategy. ZAO Alfa Motor Group - a network of specialized service centers and car sales of spare parts, specialized in cars of Toyota and Lexus. Bachelor work has two main parts. In the first part of the work to uncover the meaning of basic concepts related to the field of strategic analysis, reveals the essence and mechanisms of the main methods of strategic analysis. The second part describes the compa...
Subjects
free text keywords: strategie; strategic analysis; strategy; auto service development; strategická analýza; Alfa Motor Grupp
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