Imidž značky Kérastase Paris

Master thesis Slovak RESTRICTED
Bláhová, Petra;
(2014)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingový mix; vlasová péče; markting mix; identita; marketingová komunikace; brand; word of mouth; positioning; hodnota značky; značka; marketing communication; building of brand; hair care; L´Oréal; budování značky; Kérastase Paris; image; identity; brand value

The aim of the diploma thesis is to determine a perception of the brand Kérastase Paris by consumers in Czech republic and Slovakia and compare it with the identity of the brand. I want to expose consumer habbits in the field of hair care and find out opinion about mark... View more
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