publication . Master thesis . 2013

The Apple Phenomenon: the Impact of Modern Technologies on Subject

Kuldová, Michaela;
Restricted Czech
  • Published: 01 Jan 2013
Abstract
The Apple Phenomenon: the Impact of Modern Technologies on Subject Abstract The goal of the submitted thesis is the study of the company Apple Inc. in the context of how it is percieved by subjects. After a brief introduction of the company Apple Inc. we will focus on semiotic analysis of the brand Apple, its products and marketing strategies. The object of study will be also a present society, whose distinguishing feature is a consumption, and brand perception of a subject in connection with his identity, image building, lifestyle and an inclusion in the social classes. The aim is to uncover which importance is attached to consumer goods by a present society, e...
Subjects
acm: ComputingMilieux_MISCELLANEOUS
free text keywords: kult; lifestyle; Apple; identita; životní styl; emoce; marketing; image; emotions; společnost; society; advertising; identity; značka; cult; brand; reklama
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