The Apple Phenomenon: the Impact of Modern Technologies on Subject

Master thesis Czech RESTRICTED
Kuldová, Michaela (2013)
  • Subject: kult; lifestyle; Apple; identita; životní styl; emoce; marketing; image; emotions; společnost; society; advertising; identity; značka; cult; brand; reklama
    acm: ComputingMilieux_MISCELLANEOUS

The Apple Phenomenon: the Impact of Modern Technologies on Subject Abstract The goal of the submitted thesis is the study of the company Apple Inc. in the context of how it is percieved by subjects. After a brief introduction of the company Apple Inc. we will focus on s... View more
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