publication . Bachelor thesis . 2011

Podnikatelský plán - River Terrace Bar

Řezníček, Petr;
Restricted Czech
  • Published: 01 Jan 2011
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
Even though it is often forgotten, the meaning of a business plan is of great importance to hospitality facilities and it should be created during an early stage of entrepreneurial activity. I focused on the operation of a 30s-style cabaret bar which is to be built as a part of prospective River Terrace hotel in Smichov, Prague. I analyse procedures that lead to the successful business plan in the theoretical part of my thesis. The practical part of my thesis contains a suitable plan for my company including detailed market analysis, competition analysis, marketing strategy planning, operational plan, financial plan and economic development forecast for 5 years....
Subjects
free text keywords: kabaret; bar; luxus; podnikatelský plán; luxury; business plan; cabaret; 30th years; 30. léta
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