Crisis communication as an important tool of corporate management

Master thesis Czech RESTRICTED
Francová, Martina;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: manual for crisis communication; crisis management; crisis communication; crisis; krizový management; krizová komunikace; manuál pro krizovou komunikaci; krize
    acm: ComputingMilieux_COMPUTERSANDSOCIETY | ComputingMilieux_THECOMPUTINGPROFESSION | Software_GENERAL

Theory-metodological part: definition of basic terms as corporation -- corporation surroundings, corporate identity and image; extraordinary incident, crisis situation, crisis, crisis management; brief definition of legislative-juristic environment. Definition of the te... View more
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