publication . Master thesis . 2009

Crisis communication as an important tool of corporate management

Francová, Martina;
Restricted Czech
  • Published: 01 Jan 2009
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
Theory-metodological part: definition of basic terms as corporation -- corporation surroundings, corporate identity and image; extraordinary incident, crisis situation, crisis, crisis management; brief definition of legislative-juristic environment. Definition of the term communications -- common aspects and types of communication. Crisis communication, analysis of available methods of crisis communication in a company, analysis of available tools of crisis communication in a company. Practical part: manual for crisis communication of a company applied in bank's environment.
Subjects
ACM Computing Classification System: ComputingMilieux_THECOMPUTINGPROFESSIONComputingMilieux_COMPUTERSANDSOCIETYSoftware_GENERAL
free text keywords: manual for crisis communication; crisis management; crisis communication; crisis; krizový management; krizová komunikace; manuál pro krizovou komunikaci; krize
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